Despite a record-breaking opening, "The Hobbit: An Unexpected Journey" experienced a significant 57% drop off in its second week, bringing in an estimated $36.7 million, with an $8,952 per screen average. This brings "The Hobbit's" ten-day gross to $149.9 million, tracking about 8% behind "The Lord of the Rings: The Return of the King's" ten-day gross.
Paramount's "Jack Reacher" (Cinema Score: A-) opened this past weekend in second place with a modest $15.6 million. Based on the popular Lee Child-created character, the Tom Cruise action flick has been somewhat of a box office wild card and will have to struggle to maintain momentum to make up the costs for the $60 million production.
The weekend prior to the Christmas holiday isn't usually the strongest at the box office, but last year Cruise's "Mission: Impossible -- Ghost Protocol" opened wide on December 21 at $29.6 million. As many have already mentioned, "Jack Reacher" fans are perhaps put off by the casting, since the character is supposed to be physically imposing at 6'5″.
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